E-commerce Website for Piercing Jewellery
Service
UX/UI, Digital Design
Client
Bodymod
Year
2021-2024
(Role)
At Bodymod, I led the redesign of a worldwide e-commerce platform, focusing on improving the customer experience, refreshing the visual identity, and creating a more consistent journey across all digital touchpoints, contributing to business growth across multiple metrics, including revenue, user retention, and drop-off rates.
(Approach)
My main focus during the website redesign was building a scalable design system and reusable assets shared across Product and Marketing teams. This approach helped streamline workflows and speed up the process of testing and releasing new features.
Throughout the redesign process, I followed e-commerce best practices and used usability testing together with customer behaviour insights to improve the overall customer experience and refine key user journeys.
(reference)
"Ivan brought a strategic mindset to his work, always balancing user needs with business objectives. His attention to detail, creative thinking, and collaborative attitude made him a valued contributor to the success of our digital products. I confidently recommend Ivan for any opportunity that values design excellence, problem-solving, and a strong focus on user experience. He would be a great asset to any organisation."
Ranva Beck Christensen
Chief Product Officer (Bodymod)
