Brand Identity & Web Design for Innovate
Service
Web Design & Branding
Client
Innovate
Year
2021
About the project
Innovate is an IT innovation firm, offering expert consultancy, business transformation and managed services that empower clients to aspire and succeed. The company faced the challenge of developing a strong Brand Identity and website to establish a commanding digital presence.
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The journey
Innovate sought a design that would showcase their expertise in IT innovation and highlight their unique approach. To represent these key elements, a concept was developed that symbolises the union of technology (a pixel) and growth (a leaf).
The logomark merges the pixel, an essential building block of digital innovation, with the leaf, a universal symbol of growth. Together, they form a cohesive shape that reflects Innovate's mission to integrate technology and business development seamlessly. The resulting logo communicates simplicity, innovation, and progress, aligning perfectly with Innovate’s brand values.
