Mobile App for Fitness & Nutrition Creators (Startup)

Service

UX/UI, Art Direction

Client

LifeBud

Year

2026

(Role)

As a Senior UX/UI Designer, my role was to establish LifeBud’s visual language and translate it into a cohesive product experience. Working in a fast-moving startup environment, I collaborated closely with the team while leading the design of the mobile application — from simple onboarding and sign-in flows to complex Workout and Nutrition Builders.

(Approach)

I started by defining a clear visual direction for the product, then developed a comprehensive Design System that turned this direction into a scalable foundation for both the design and development teams.

From there, I progressively applied the new design language across the mobile application, designing and refining features alongside development. This iterative approach worked particularly well in a startup environment, allowing us to move fast, adapt to changing requirements, and continuously ship new functionality without sacrificing consistency as the product grew in scale and complexity.

(Next Steps)

LifeBud is now approaching its first public release, moving from design and development into real-world use.

The next stage will focus on user testing and continuous UX improvement. We’ll validate key journeys such as onboarding and creator setup, analyse where users drop off in complex flows like the Workout and Nutrition Builders, evaluate feature discoverability, and identify friction through product analytics, usability testing, and user feedback.

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